Is certification right for your business?

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Tuesday, November 03, 2009

Posted by Molly Nelson - Business Week's Smart Answers column offers some great information about the process for becoming a certified woman-owned business. While you can't refer to your business as a "certified woman-owned business" unless you've gone through the application process and been awarded that title, columnist Karen E. Klein cautions small firms to do your research and make sure certification is worth the investment for your business.

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Meet the NASE Staff Bloggers

Keith Hall - My official title at the NASE is COO, which I think is Latin for “do what everyone tells me to do.” I’m also behind the NASE TaxTalk program, although I often feel like I’m under the NASE TaxTalk program. One of my favorite things to do is laugh, second only to making a difference.
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Molly Nelson - I help out with the NASE’s legislative advocacy, communications, and public relations. From attending hearings on the Hill to helping select the cover design for the member magazine, I’ve always got something new going on. I like practicing yoga, running through different parts of the city, and I’m an admitted etymology/grammar nerd.
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Kristin Oberlander - In public affairs, my job is to serve as a link between the association, micro-businesses and the media. When I have down time, I enjoy drinking large quantities of coffee, contemplating how I will cram one more pair of (un)needed shoes into my closet and finding creative ways to remove my dog’s hair from my clothes, car, own hair and food. My biggest pet peeve is drivers who don’t understand 4-way stops.

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Maureen Petron - I cover communications for the NASE, which means everything from the member magazine to programs like our achievement award and college scholarships (yes, I actually get to show up like Ed McMahon with a big check twice a year!). In my fantasy world, I’d be a master chef, wine snob and fast runner.

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Kristie Arslan - I head up the advocacy efforts for the NASE, thus I spend most of my time on Capitol Hill educating legislators on how key issues such as health care, tax, and the lagging economy affect the self-employed. When I am not running around trying to convince policymakers to pay attention to micro-business, I spend my time singing nursery rhymes to my daughter and helping my husband with his small business.

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