Every business owner wants to know how they can stay ahead of the competition. The fact is that the market has been colossally brutal for businesses in the United Kingdom in the last couple of years. It’s been a massive uphill struggle for most companies to stay afloat, let alone start thinking about how they can keep pushing to the next level. But you can’t afford to take your foot off the accelerator when it comes to building your brand. You have to keep pushing forward.
Now, “building your brand” is the kind of phrase that can make a lot of people apprehensive. It’s the kind of phrase that can come with a hefty price tag attached to it. You don’t want to be spending unnecessarily given how much prices have been going up everywhere you look. It’s important to be mindful of every cost, but the good news is that you don’t need to blow your budget to find ways to give your profile a boost.
Use Customer Management Software
Good customer service is always going to be vital for small businesses because you want to emphasize the personal touch that the bigger companies can’t offer. Customer management and customer relationship software allows you to carefully monitor every query that is coming through and can help you filter it too. But it also helps you understand how they engage with your site. Not to mention the communications that you’ve been sending them like marketing emails and updates. This type is known as analytical customer relationship software. It can show you what customers have bought from you previously and any interactions that you may have had with them, and you can see where you have had success in the past.
Explore New Media For Your Marketing
You need to consider your audience when you’re thinking about what kind of media will work best for them. Podcasts have seen a massive boom over the last couple of years but frankly, everyone has too many podcasts to listen to and you’re going to need a really great hook if you’re going to grab someone’s attention. Studies have shown that people are likely to be up for watching short video content, which could be a great way for you to demonstrate what your company is all about and what makes you so special. It can be tricky launching into video making and editing if you’ve never done it before, and if you’ve found yourself frantically searching how to stop QuickTime screen recording as you put your first piece of content together, then you should look for apps that can help you along the way. Setapp offers dozens of apps for Mac with one monthly subscription to help your business keep thriving.
Get Active On Social Media
Social media is absolutely essential if you’re looking to give your brand a boost. There are still some business owners out there who treat it like something that might be good to do at the end of the day if you have time. But it’s one of the most effective weapons that you have at your disposal, and you must use it. First, you can use your customer relationship management software to get a better understanding of the social media platforms your customers are using most of the time. You don’t want to spend ages figuring out TikTok if most of the people you’re targeting don’t use it, do you? Then, think about what kind of media does best on this platform. Finally, it’s so important that you take the time to engage with your followers. It’s worth looking at social media management tools to help you monitor the different platforms that you have running.
Use SEO To Give Your Brand A Boost
Good SEO practice is one of the easiest and most effective ways that you can give your company a big push. A lot of people confuse good SEO with simply filling a blog post full of keywords and hoping for the best. But this is an area that is constantly evolving, and Google is always working on refining its algorithm. Think about what kind of content you like to read. It should be digestible, informative, and relevant, shouldn’t it? That’s the kind of thing that you need to be working on because it’s what Google is looking for too. Get working on articles for your website that can answer the kind of questions that your customers may have. For example, given the rising cost of living, talk about how you provide value for money. You could focus on the sustainability that your business is pursuing. It’s also worth remembering that you need to make sure that you keep updating your business blog as you need to keep your topics fresh.