Marketing Adventures To Learn From

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Marketing Adventures To Learn From

Aug 06, 2010
Posted by Molly Nelson - In the fourth-season opener of AMC's Mad Men, Pete Campbell expresses his frustration at the unwillingness of his client, Sugarberry Hams, to increase their advertising budget to fellow advertising executive Peggy Olson. Olson hatches a plan to hire two actresses to fight over one of Sugarberry's canned hams, in hopes that the stunt will draw some interest, and so prompt Sugarberry to buy more ads.

While in the end Sugarberry does increase their ad budget, I'm not sure this ploy can fully be classified as a success. Not only is Don Draper, Campbell and Olson's boss, upset that neither of them consulted him about the plan, one of the actresses ends up pressing assault charges against the other.

Similar to the canned ham scheme, Entrepreneur looks at a few recent marketing stunts - some that were successful, and some that didn't quite make the cut.

What's the craziest thing you've ever done to market your product? Did it work? Let us know in the comments!

Starting a Bridal Gown Business: Key Considerations and Strategies

As a business that combines elegance, romance, and celebration, the bridal gown industry appeals to those who want to pursue their entrepreneurial dreams. But breaking into this cutthroat market demands careful preparation, ingenuity, and a deep grasp of the workings of the industry. This essay examines crucial factors and practical tactics for starting and expanding

Written By Delilah (@delilah-a) - Best Practices | Tips and Tricks

Overcoming Common Challenges Faced by Online Entrepreneurs

Starting a successful online business is like starting a tug-of-war between your time and money. For early-stage entrepreneurs, you constantly have to ask yourself if you should invest your hours into learning new skills, like web design and video editing, or if you’re better off hiring experts. And then there’s the question of how you’ll

Written By Joseph Muscente (@lendingtree123) - Best Practices

How To Start a Reselling Business

Online reselling is a compelling opportunity for entrepreneurs who want to launch a business quickly and with minimal capital. A reseller forms relationships with product manufacturers to sell their goods online. Responsibilities can be broken down in various ways, but fundamentally, the reseller brings in the customer and makes the sale, while the manufacturer provides

Written By Scott (@wesellcellular) - How-To Guides / Tutorials

Utilizing Social Media Advertising to Boost Small Business Visibility

Marketing is the backbone of small business and today’s business landscape requires businesses to have social media presence in order to stay competitive. Prior to social media, businesses often relied on traditional marketing channels like newspapers, billboards etc. Although those worked before, the cost-effectiveness and ROI is small in comparison to social media advertising. In

Written By Delilah (@delilah-a) - Best Practices

Power-Ups for Profit: Integrating Loyalty Programs with Gaming Elements in Small Businesses

In today’s competitive market, small businesses must find innovative ways to attract and retain customers. One emerging trend is the integration of gamification elements into loyalty programs. By incorporating game-like features, businesses can create engaging and rewarding experiences that encourage repeat visits and increased spending. This article explores how small businesses can leverage gamification to

Written By Anthony Lucas (@anthonylucas) - Best Practices

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Courtesy of NASE.org
https://www.nase.org/business-help/self-made-nase-blog/self-made/2010/08/06/Marketing_Adventures_To_Learn_From