Posted by Molly Nelson - As you may have noticed, the Old Spice Man has been all over
Twitter and
YouTube lately. A few experts have even
culled some lessons for small businesses from the viral success of the Old Spice campaign.
If you weren't a loyal Old Spice customer, did this campaign prompt you to give the brand a second look? Has the success of the campaign inspired you to create YouTube videos about your product or business?
[
Old Spice is New Again – The Power of an Integrated Marketing Approach]
[
Lessons From the Old Spice Man]
[
Old Spice vs Fast Company]