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Gingerly Self-Employed
Kimberly Hunter is a NASE member from Norwalk, Connecticut and is the owner of Ginger Lily MedSpa, a holistic wellness center redefining the healthcare industry’s approach to aesthetics and beauty. Led by a highly experienced Registered Nurse with over 14 years of diverse medical expertise, the spa integrates advanced cosmetic treatments with evidence-based complementary therapies to provide a truly comprehensive, client-centered experience.
Driven by a deep commitment to promoting whole-person wellness, they empower clients to embrace their authentic beauty and reclaim their health. By merging nursing principles, aesthetics certifications, and a holistic philosophy, Ginger Lily strives to address not only physical concerns but also the mental, emotional, and spiritual dimensions of well-being.
When and why did you join NASE?
I joined the NASE in November 2024 to strategically position Ginger Lily Medspa and increase our visibility within the healthcare industry. This membership will help us identify and pursue relevant grant opportunities.
What inspired you to enter your field?
With over 14 years of diverse nursing experience spanning various specialties, I’ve developed a deep-seated passion for patient care. My journey has been fueled by a commitment to holistic wellness and a desire to empower individuals to take control of their health. The opportunity to combine my nursing expertise with aesthetic medicine has allowed me to provide comprehensive care, addressing both physical and emotional well-being.
Inspired by the transformative power of healthcare, I strive to create a compassionate and personalized approach to patient care. My goal is to help individuals achieve optimal health and feel confident in their own skin.
When and why did you start your business?
Driven by my passion for healthcare, a desire for financial independence and a need for personal fulfillment, I started Ginger Lily MedSpa last year.
How do you market your business?
I market Ginger Lily in a variety of ways, including: social media, website optimization, email marketing, direct mail postcards and asking clients for online reviews and personal recommendations.
What challenges have you faced in your business?
A significant challenge has been building brand awareness and attracting new clients. In a competitive market, it’s essential to differentiate your services and establish trust. I’ve addressed this by focusing on personalized care, building strong relationships with clients, and leveraging digital marketing strategies, such as social media and content marketing.
Economic downturns can impact consumer spending, leading to reduced revenue. To mitigate this, we’ve focused on offering flexible payment plans and affordable packages to attract clients. The healthcare industry is highly competitive. To stand out, we’ve focused on building strong relationships with clients, offering unique services, and leveraging digital marketing to reach a wider audience.
Do you have any employees?
We currently have a couple full time employees and a few part time employees as needed.
What’s your schedule like, what’s a typical day for you?
Morning: Arrive at the spa and check emails and messages. Review the schedule for the day and make any necessary adjustments.
Mid-morning: Meet with clients for consultations and treatments.
Afternoon: Perform administrative tasks, ordering supplies, and managing finances. Brainstorming on how to grow the brand and the business.
Evening: Review the day’s activities and make any necessary changes for the following day.
What’s the best thing about being self-employed?
The greatest benefit of being self-employed is the unparalleled freedom and flexibility it offers. As a business owner, I have the autonomy to set my own schedule, work on projects I’m passionate about, and make decisions that align with my vision. I love the feeling of being in control of my own destiny and the satisfaction of seeing my hard work pay off.
What’s the best compliment you’ve ever received from a client?
The best compliment I’ve received is when a client said, “Kim is so nice and the process is painless! Looking forward to going back.”
What’s the most important piece of advice you would give to someone starting their own business?
The most important piece of advice I’d give to someone starting their own business is to be prepared for the long haul. While the initial excitement and energy are high, running a successful business requires unwavering dedication, perseverance, and a willingness to adapt to change.
It’s crucial to have a solid business plan, but be flexible enough to pivot when necessary. Building strong relationships with clients and employees is key, as is staying informed about industry trends and market shifts.
Remember, success isn’t always linear. There will be challenges and setbacks along the way. The ability to learn from mistakes, stay positive, and keep moving forward is essential
Any other information you would like to share?
Prioritize customer satisfaction: happy customers are the lifeblood of any business.