A key component of any businesses’ strategic plan should be investing and executing a media program charged with raising its profile. While word of mouth and excellent customer-service are smart ways to generate business, the public also needs to know you, your company, and the services you have available.
Many small businesses dedicate a substantial amount of their budget on paid advertising - the purchasing of advertising space in newspapers, radio/TV, online or other forms of media such as billboards, etc. However, earned media – publicity gained through media outreach efforts not involving paid advertising – is too often neglected.
Oct 29, 2014
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