NASE News

Making time for mid-year planning is essential for self-employed individuals and small business owners to continue progressing throughout the year and finish it out at the highest potential. It helps keep a business owner or entrepreneur on track with their goals and allows them to make the necessary adjustments needed to finish the year strong through reflection and intentional planning. Whether your micro business, small business, family business or freelance business is exceeding expectations in the first part of the year or isn’t quite where you intended to be, mid-year business planning can help get you where you desire to be by the year’s end. If you’re exceeding expectations, then seeking out new opportunities and challenges will be part of your mid-year plan. For those that need to get back on track, making adjustments, setting new goals reallocating resources will be a crucial part to your mid-year plan. No matter where you are at in your business journey this year, you can benefit from the following mid-year planning tips from The National Association for the Self-Employed (NASE).

Sherri Lynn is the Founder & President of 4PPL cosmetics LLC located in Orono, Minnesota. Previously, Sherri had a position as a food broker which shaped her outlook and set things in motion. That’s when she initially became interested and more fond of the natural beauty industry. So much so, that as we fast forward to today she is now the Founder and President of 4PPL cosmetics LLC. It’s a cosmetics and beauty company that caters to people who are looking for a more healthy approach to the more common, standard applications. The 4PPL tribe are those that appreciate clean, cruelty free and vegan products and the company motto is “What makes us better — is what makes you better.” That means, that the products that our customers use that makes them feel better, cleaner, allowing them to make better decisions — allows 4PPL cosmetics LLC to be better.

The past few years have witnessed an unprecedented surge in entrepreneurial spirit. Fueled by a confluence of factors, the United States has seen record numbers of new business applications, with 2023 marking the strongest year on record at a staggering 5.5 million filings.

Just six months after the announcement that the United States set a record of new small business applications over the last three consecutive years, the nation hit another record-shattering 18.1 million small business applications. Keith Hall, president and CEO of the National Association for the Self-Employed (NASE),celebrated this today by saying “America’s small business community has never been so powerful, attracting attention and support by policymakers of all political stripes.”

Unless you’ve been living under a rock, you’ve likely heard at least one person mention Chat GPT. Artificial intelligence is now bigger than it has ever been before, with companies like Open AI, Google, and Microsoft all throwing their hats in the ring with generative AI.

Catina Downey is the President of Nicole’s Event & Meeting Space, Inc, which does business (dba) as NES Cornhole Lounge in Glen Allen, Virginia. Catina is a certified public accountant (CPA), proud US Army veteran, and mother. The business is a unique and versatile event space with indoor cornhole space and a lounge. The NES Cornhole Lounge provides a space for organizations and individuals to gather and have a great time. The business caters to organizations holding team-building or networking events as well as cornhole tournaments and leagues. Additionally, our venue is perfect for birthday celebrations and other milestone events.

The 2024 election year is shaping up to be a pivotal moment in American politics, spanning from the presidency to local state legislatures. On the presidential level, President Biden is seeking re-election against former President Trump, with national polls indicating a tight race as we approach Election Day on November 5, 2024.

As our nation’s small business community continues its record-breaking surge of new business openings for a third-consecutive year, the National Association for the Self-Employed (NASE), the nation’s leading advocate and resource for the self-employed and micro-business community, announced today $28,000 in Growth Grants to seven local small businesses for the first quarter of 2024. Today’s announcement also includes three Growth Grant awards sponsored by AARP and one by DELL Small Business.

Fresh approaches and techniques are used by entrepreneurs, solopreneurs, and small business owners to generate new leads. Lead generation is essential for the growth and diversification of businesses. Regardless of whether you are an entrepreneur, solopreneur, or run a family business, these recommendations can help you overcome lead generation and growth challenges!

Montrie Rucker Adams, APR, Fellow PRSA, DTM, MBA is president and Chief Visibility Officer of the award-winning Visibility Marketing Inc. Through strategic and effective marketing communications and public relations campaigns, companies become “more visible” thus increasing their awareness and ultimately impacting the bottom line. Clients include government, academic institutions, energy, capital improvement and healthcare institutions.